Inferix

Brand kit · Lab Light · ← Marketing site

Approved brand kit

Lab Light

Full end-to-end brand kit for Inferix — logo, colour, type, space, icons, product diagram, UI primitives, voice, and motion. Marketing pages live at /, /product, /docs, and /pricing.

2 · Colour

Soft lavender canvas + charcoal ink + electric violet accent (LiteLLM-inspired). Ink on bg ~12.5:1; white on accent ~6.8:1 (AA).

bg#F4F3FB--inferix-bg
surface#FFFFFF--inferix-surface
ink#272B37--inferix-ink
muted#63666F--inferix-muted
line#D3D3D5--inferix-line
accent#5B3FD1--inferix-accent
accent-hover#4A32B0--inferix-accent-hover
accent-soft#E6E6FF--inferix-accent-soft
success#1B7F4E--inferix-success
warn#B86E00--inferix-warn
danger#C0392B--inferix-danger
focus#5B3FD1--inferix-focus

Accent ramp

50#F4F3FB
100#E6E6FF
200#C8C4F5
300#9B8AEB
400#7C6CF0
500#5B3FD1
600#4A32B0
700#3B2890
800#2A1D6B
900#0C0A32

Chart series

1#5B3FD1
2#0C0A32
3#C4892A
4#63666F
5#7C6CF0
6#B8A8FF

3 · Typography

Fraunces (brand) · Geist (UI) · Geist Mono (code). Not Inter.

Brand · Fraunces 48

Inferix

Display · Fraunces 40

The control plane for platform teams

H1 · Geist 32

Route, trace, detect drift

H2 · Geist 24

From gateway to retrain

H3 · Geist 18

TraceForge spans across runs

Body · Geist 16

Inferix is the control plane for AI inference and agents — clear, infra-credible, operator-facing. Prefer concrete verbs over hype.

Body SM · Caption · Label

Secondary copy at 14px for dense UI.

Caption 12px — timestamps, hints

Label · Status

Code · Geist Mono 13
docker run -p 4000:4000 inferix/gateway

4 · Spacing, radius, elevation

4
8
12
16
24
32
48
64
sm · 4px
md · 8px
lg · 12px
xl · 16px
shadow-sm
shadow-md
shadow-lg

5 · Icons & illustration

1.5px stroke, round caps, 16/20/24. Diagrams & product UI > stock photos.

LensAI
TraceForge
RouteIQ
DriftWatch
FineForge
Gateway

5b · Product diagram

Reusable HIW visual (brand component) — approve story + motion here; marketing homepage reuses it later. Not a landing page.

Docs: brand/diagrams.md. Left = workloads → center = Inferix control plane (5 products) → right = owned models / providers / agent workflows.

6 · UI primitives

Brand-level only — shown here, not as a product site.

Text link
Pill / chipAccent chipHealthyDriftError
inferix · quick start
# design-only placeholder
docker run --rm -p 4000:4000 \
  -e INFERIX_KEY=sk-demo \
  inferix/gateway:latest

7 · Voice

Inferix is the control plane for AI inference and agents — observe traffic, route by policy, detect drift, and retrain.
  • The control plane for platform teams
  • Control plane for agents and inference.
  • Next to your gateway and your traces — not instead of them.

Tone: clear, infra-credible, competitor-quality clarity. Use: control plane, observe, route, drift, retrain. Avoid: buzzwords, Last9-as-competitor, leading with OpenAI as the product. Comps: LiteLLM / Portkey (gateway) · Langfuse / Helicone (LLM obs) · Inferix (control plane).

Names locked: Inferix · LensAI · TraceForge · RouteIQ · DriftWatch · FineForge

8 · Motion

  1. Purposeful — hierarchy and state only; no decorative loops.
  2. Slow ease — 150–400ms with soft cubic ease.
  3. No neon glow spam — opacity/translate; Lab Light shadows only.

Approve before website

  1. Logo system (mark, lockups, favicon, clearspace, do’s/don’ts)
  2. Colour tokens + accent ramp + chart
  3. Typography pairing & ramp
  4. Spacing / radius / elevation
  5. Icons & illustration direction
  6. Product diagram (HIW) story + motion
  7. UI primitives on this board
  8. Voice & product names
  9. Motion principles

Marketing site waits until you approve this kit and the product diagram. Docs: brand/README.md, brand/diagrams.md. Optional Figma: design file.